About Us
Premium Watch Straps Designed and Created by Wrist Envy
Welcome to Wrist Envy, a family-run UK watch strap business based in Coventry, West Midlands. Established in 2021, we design and create a wide range of premium watch straps for traditional watches, Apple Watch and other leading smartwatches.
What started as a search for better-quality, affordable watch straps has grown into an independent UK business designing and producing our own distinctive range of watch straps. Many of our designs are exclusive to Wrist Envy, allowing us to offer something different from the standard watch bands found elsewhere.
We believe a watch strap can completely change the character of a timepiece. Whether you're looking for a premium leather strap for a traditional watch, a durable rubber strap for a sports watch, a sailcloth strap for a modern timepiece or a replacement strap for your smartwatch, our aim is to provide quality products that we would be proud to wear ourselves.
Designed & Created by Wrist Envy
At Wrist Envy, we don't simply sell watch straps. We design and create watch straps, working with skilled craftsmen and carefully selected materials to develop products that combine quality, comfort and distinctive design.
Our range includes both ready-to-wear straps and bespoke custom-made watch straps, with many products developed specifically around what our customers want from their watches.
From the leather we select to the construction, stitching, hardware and finishing details, we pay close attention to the elements that make a good watch strap great.
Where appropriate, our straps are handmade or hand finished, with many designs featuring traditional craftsmanship and carefully considered construction.
Bespoke Custom-Made Watch Straps
One of the services we are particularly proud to offer is our bespoke custom-made watch strap service.
Our custom-made service allows customers to work with us to create a watch strap that is genuinely unique to them. Rather than simply choosing from an existing design, customers can have much more control over the finished strap.
Depending on the design, customers can choose elements such as:
Material type – Select from a wide range of premium leathers, rubber, sailcloth and other available materials.
Size and dimensions – Choose the required width, length, taper and other dimensions to suit your watch and wrist.
Colours – Select the main strap colour, lining, stitching and other available colour combinations.
Design details – Discuss different construction styles, stitching, padding, tapering, hardware, buckles, keepers and other design features.
The result is a truly bespoke watch strap designed and made specifically for you.
Whether you have a particular idea in mind, want to recreate a style you've seen, need a strap for an unusual watch, or simply want to combine materials and colours that aren't available in our standard collections, our custom-made service gives you the opportunity to create something individual.
Our skilled craftsmen can work with you to turn your requirements into a finished watch strap that is unique to your watch and your personal style.
Visit our Custom Made Watch Straps collection to learn more about creating your own bespoke strap.
From a Small eBay Business to a Dedicated UK Watch Strap Company
Wrist Envy was established in 2021, initially selling watch straps through eBay.
Like many watch enthusiasts, we became frustrated by the limited choice of quality watch straps available at affordable prices. We wanted better materials, better designs and better-looking straps without the premium prices often associated with high-end watch accessories.
We initially sourced watch straps from wholesalers, but as our knowledge and experience grew, so did our ambitions. We began developing our own designs and working with skilled craftsmen to create custom-made and exclusive watch straps.
This evolution has allowed Wrist Envy to move from simply selling watch straps to designing and creating our own products.
In 2026, we took another important step in the development of the business by moving into our own dedicated premises at:
3 The Quadrant
Warwick Road
Coventry
CV1 2DY
United Kingdom
Our dedicated premises provide us with a base from which to continue developing our range, working on new designs, producing bespoke straps and serving our growing customer base.
Watch Straps for Smartwatches & Traditional Watches
Today, Wrist Envy offers watch straps for a wide range of watches, from traditional mechanical and quartz timepieces to modern smartwatches.
Our smartwatch range includes straps and bands designed for Apple Watch and other leading smartwatch brands, giving customers the opportunity to change the appearance, comfort and functionality of their smartwatches.
Explore our Apple Watch Straps or browse our wider selection of Watch Straps.
We also offer a growing range of straps for other popular smartwatch systems, including specialist options for different connection and lug sizes.
A Wide Choice of Watch Strap Materials
One of the things that makes Wrist Envy different is the variety of materials and styles we offer.
Leather Watch Straps
Our Leather Watch Straps include classic, vintage, racing, pilot, dress and contemporary designs.
We work with a variety of quality leathers, including premium calf leather, Italian leather and other carefully selected hides. Many of our leather straps are designed and created specifically by Wrist Envy, with some featuring hand finishing and traditional craftsmanship.
FKM & Rubber Watch Straps
For sports watches, diving watches and active lifestyles, our FKM Rubber Watch Straps offer a durable and practical alternative to leather.
FKM is a premium fluorine rubber that provides a different feel and construction to basic silicone. We also offer a wider selection of Rubber Watch Straps in different styles.
Sailcloth Watch Straps
Our Sailcloth Watch Straps combine technical materials with contemporary watch design. These straps are particularly well suited to sports watches and modern timepieces.
Canvas Watch Straps
For a more rugged and casual appearance, explore our Canvas Watch Straps. Our canvas designs combine durable fabrics with carefully selected leather, hardware and finishing details.
NATO & Military Watch Straps
Our NATO Watch Straps offer a practical and versatile option inspired by traditional military watch straps. We offer a variety of colours, materials and configurations to suit different watches and personal styles.
Metal Watch Straps & Bracelets
For a more traditional watch appearance, our range includes metal bracelets and stainless steel designs. These offer a completely different look and feel from leather, rubber and fabric straps and can transform the appearance of a watch.
Why Choose Wrist Envy?
We are a small, independent, family-run UK business, and this allows us to operate differently from much larger retailers.
Our lower overheads mean we can invest in quality materials, product development and craftsmanship while keeping our prices competitive.
We don't believe that premium quality should automatically mean an excessive price. Our aim is to offer premium watch straps at significantly more accessible prices than comparable products from many larger watch strap companies.
We also listen carefully to our customers. Feedback, requests and suggestions have helped shape our collections and continue to influence the products we develop.
Thousands of Customers & Years of Experience
Since starting in 2021, we have served thousands of customers and developed extensive experience in understanding what watch enthusiasts look for in a quality strap.
That experience has helped us build a broad collection covering different watches, materials, styles, wrist sizes and budgets.
Whether you are looking for a replacement Apple Watch band, a handmade leather watch strap, an FKM rubber strap for a dive watch, a sailcloth strap for a sports watch, a NATO strap for a field watch or a premium metal bracelet, we aim to provide a choice that makes it easier to find the right strap for your watch.
And if you can't find exactly what you're looking for, our bespoke custom-made service gives you the opportunity to work with us to create something completely individual.
Our Approach
At Wrist Envy, we believe that choosing a watch strap should be about more than simply finding something that fits.
A good watch strap should look right, feel comfortable and complement the watch it is fitted to.
That's why we continue to develop new designs, experiment with different materials and work with skilled craftsmen to create watch straps that offer something different.
From our early days selling watch straps on eBay to designing and creating our own products and operating from our dedicated Coventry premises, our focus remains the same: designing and creating quality watch straps that we would be proud to put on our own watches.
Whether you choose one of our ready-to-wear designs or work with us to create a completely bespoke strap, we're here to help you find or create the perfect strap for your watch.
Explore the Wrist Envy Watch Strap Collection or discover our Custom Made Watch Straps and create something uniquely yours.